To get a sense of which direction the PR industry is headed in, take a look at the video below from some of the biggest names in our business. From Shel Holtz, “Ogilvy PR Worldwide produced this video for PRWeek’s “Next” conference, held in mid-November. Leaders of PR agencies talk about the skills of the PR counselor of the future.”
Read More...Found this interesting article on KD Paine’s PR Measurement Blog:
We’ve had a bunch of interactions recently with lawyers that have left me truly scratching my head. Like the troubles in the Middle East, you can see the reasons for both sides to be angry, but ultimately, nothing gets accomplished.
For example, we were recently negotiating with a content provider who was promising to provide us with clips from a wide variety of sources. They came highly recommended, have an impressive client base, and offered us a very reasonable deal. We were all set to go.
You can read more here.
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Read More...Found this interesting article from PRworks:
I’m as excited as the next “liberal elite” about the incoming Obama administration. Clearly, the use of technology, social media and the collective hope of billions of people for a more human and thoughtful U.S. administration has people expecting new and different things from the incoming leader of the free world.
But incoming Press Secretary Robert Gibbs isn’t necessarily going to be that much different than the waffling, obfuscating Press Secretaries of days-gone-by, according to a recent New York Times Magazine article.
You can read more here. But one question though: Will the drama ever stop??
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Read More...Here is an interesting article from BeyondPR:
In 2007, Google featured in the top 10. In 2008, it doesn’t make the top 20. As seen on Andy Beal who includes a top 10 comparison with 2007. Trustee reckons that influential factors this year were:
You can read more here.
Read More...Found an interesting article on the new picks for Glaceau: (Taken from PRWeekUS.com)
Health beverage-maker Glaceau has selected Euro RSCG Worldwide PR as AOR for the brand and science portion of its business, which includes media relations for the vitaminwater and smartwater drinks.
Glaceau, acquired by Coca Cola last May, picked Euro after a two-round RFP process that included five agencies, said Michelle Marinelli O’Keefe, brand communications manager at the company. O’Keefe added that the company focused on including agencies that have expertise in health or science as well as corporate communications.
You can read more about the changes here.
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